B
Black Nozzle
A manipulative practice in fuel retail where station attendants reset or tamper with dispensing machinery during a transaction to illicitly shortchange buyers.
Blue Ocean Shift
The simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
F
Foundary
A strategic limit that defines which risks a founder will not take in order to ensure long-term stability and core mission integrity.
G
Gross Margin
The difference between revenue and the cost of goods sold (COGS), expressed as a percentage of revenue.
H
Hurdle Rate
The minimum rate of return on a project or investment required by a manager or investor.
I
Inbound Marketing
A technique for drawing customers to products and services via content marketing, social media marketing, and SEO.